 |
 |
 |
|
 |
 |
|
|||||||||||||||
 |
| ||||||||||||||||
|
|||||||||||||||||
Home > Magazines > Forbes Magazine | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
 |
 Related quotes 
Related storiesConsumer Reviews: CBS MarketWatch Consumer Reviews: Fast Search and Transfer Consumer Reviews: Chemists Art Gallery Also featured today U.S. stocks end up in light trade, Dow tops 1100 News Scan P.M.: June
4, 2001 Citron Aims At New
Target Faces In The
News: June 4, 2001 Body Count Update:
June 4, 2001 News Scan: June 4,
2001 Price Controls
Would Worsen California Crisis Top Of The News:
Ford's Move Blows Back Ten O'Clock Tech:
A DSL Phone With A Difference 
|
|
Page 2 of 2 from Caveat Subscriber Tonny Yu, 34, founded Mailshell in January 1999. "I got annoyed with all the junk e-mail I was receiving," he says. Yu, a heavy Internet user, found himself deluged. He had just sold his first venture, an online price-comparison service called ComputerESP, to CNET for $21 million in stock. He began investing $5 million in what would become Mailshell and its "e-mail caller ID" technology. Two months ago Mailshell began charging $4,000 to $35,000 a month for targeted advertising. It has met with some resistance from advertisers displeased with the idea of supporting a technology that can banish their pitches in an instant. "We have to educate them," says Eytan Urbas, Mailshell's marketing vice president. Mailshell hopes to turn a profit eventually, by licensing its technology to Internet service providers and businesses. Yu began pitching the software only last month and won't talk pricing. But for those of us who just want peace restored to our in-box, Mailshell is priceless. Sidebar Clicks Falling on Dead Ears. -
|
|
 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| |
CONTACT US ABOUT US SITEMAP HELP | ||
|
Reprints / Permissions Subscriber Services Ad Information Privacy Statement © 2001 Forbes.com™ All Rights Reserved Terms, Conditions and Notices |
 |
|
|
|
Market data provided by Reuters. Stock quotes are delayed 15 minutes for Nasdaq, 20 minutes or more for NYSE/AMEX. U.S. indexes are real-time. Forbes 40 Index powered by Telemet. News may include latest headlines from Reuters. |
