Press Releases
New
Internet Service Protects User Privacy and Stops
Junk Email by Creating 'Shell' Around Email Inbox
Mailshell.com
Unveils Free Commercial Email Management Service
that Returns Control of Email Inbox to Users
Santa
Clara, CA (August 17, 2000) -- In response to
growing demand for user privacy and control on
the Internet, Mailshell.com today unveiled its
free email management service that protects user
privacy and eliminates all junk email before it
reaches a user's inbox. The service requires no
reconfiguration or changes to users' existing
email set-up.
"Email
is the most used and abused Internet software
application," said Tonny Yu, founder and CEO of
Mailshell. "The current email infrastructure naively
trusts email senders not to abuse the system,
yet the volume of junk commercial email indicates
that this honor system has collapsed."
Mailshell
offers the first complete, simple, effective,
and totally free solution to junk email and email
privacy. The company has created a new, robust,
secure, abuse-resistant and backward-compatible
email infrastructure for people to more efficiently
manage their incoming email.
The
initial version of Mailshell.com is focused on
business-to-business mailing lists and commercial
opt-in email, the greatest sources of email privacy
violations. The main user benefits of the initial
version of Mailshell.com are that it can:
-
Prevent junk. Users can subscribe more wisely.
Mailshell's Yahoo-like email directory portal
highlights, organizes, reviews, and provides samples
of the best email lists so that people are properly
warned before they give out their email address.
Users can easily get the fun and useful information
that they want. Instead of visiting multiple sites,
users can sign up for an unlimited number of lists
by filling out just one universal subscription
form on Mailshell's portal. Users can opt to receive
their content via their existing email inbox or
via their own Mailshell web-based email accounts.
There is no charge for either option.
-
Stop junk. Users can unsubscribe easily. Mailshell's
advanced filtering technology is able to automatically
and accurately identify and categorize incoming
emails. If users do not like what they are receiving,
Mailshell will stop it instantly and permanently.
Users are more organized, have more control, and
are more productive.
-
Protect privacy. Users subscribe anonymously.
Mailshell creates a new and separate anonymous
email address, a 'mail shell' - for each email
list and only reveals what the user explicitly
has given permission to reveal. Much like the
old person-to-person phone call, the system uses
the 'mail shell' address to match and authenticate
each party's identity, rather than just the recipient's.
Businesses can prevent the online tracking of
their employees.
"Our
experience indicates that people now demand even
greater respect from online marketers than even
a few months ago," said Farhad Mohit, chairman
of BizRate.com, a online marketplace governed
by consumer ratings that links buyers to sellers.
"Mailshell's focus on user control repre sents
the next generation of commercial email management."
Mailshell's
system is also designed to help email marketers.
By providing samples and reviews of the content,
Mailshell matches email senders and recipients
efficiently, enabling a more targeted exchange
of information and services. Users have the freedom
to receive only the content to which they wish
to subscribe, while senders have the confidence
of knowing they are gaining the attention of interested,
qualified audiences.
"Junk
email is in the eye of the beholder," adds Yu.
"Our goal is to offer a comprehensive email management
service that increases users' productivity and
control while maintaining their privacy. Users
should be empowered to judge for themselves which
emails they should or should not receive."
Prior
to founding Mailshell, Tonny Yu created Computer
ESP, the Internet's leading price comparison engine.
The company was acquired by CNET in 1998 and renamed
Shopper.com
About
Mailshell
Mailshell
is a free service to stop junk email. The company's
breakthrough abuse-resistant email infrastructure
helps people more efficiently manage and control
their incoming mail. Ultimately, Mailshell's goal
is to dramatically improve the way all businesses
and people communicate and exchange information
worldwide.
# # #
Contact:
Stefan Pollack, Mailshell, (310) 556-4443, press@stefan.mailshell.com
