Press Releases
Mailshell
Offers New Expiring Email Addresses Making Total
User-Anonymity the Perfect Complement to American
Express' Upcoming Private Payments Service
User-Controlled
Expiring Email Boxes Stop Junk Mail, Protect Privacy
Santa
Clara, CA (Sept. 11, 2000) - Mailshell.com, the
free email management service that protects user
privacy and eliminates junk email, today announced
a service providing a new level of on-line privacy:
Email boxes that users can set to automatically
expire after pre-defined periods of time. The service
creates disposable proxy email addresses called
'mail shells'. Users can opt to receive the incoming
content via their existing email inbox or via their
own Mailshell web-based email accounts. Both options
are completely free and require no reconfiguration
or changes to users' existing email set-up.
"Giving
out credit card numbers or email addresses naively
relies on the honesty of strangers yet the volume
of credit card fraud and junk commercial email indicates
that this honor system has collapsed," said Tonny
Yu, CEO of Mailshell. "Just as the AMEX's Private
Payments credit card numbers expire upon the completion
of the transaction, Mailshell's expiring email addresses
disappear when users set them to expire."
Users
can also specify when they'd like to unsubscribe
from specific lists, offerings, etc and Mailshell's
guaranteed unsubscribe capabilities will ensure
that the communication channel is terminated per
the users' request. The expiry date can be assigned
or changed at the users' discretion. Mailshell anticipates
use of this feature for one-time online transactions
requiring an email address, for services that expire
after a certain period of time or as a tool for
monitoring specific time-sensitive information.
As with
Mailshell's standard service, the expiring email
address allows users to remain anonymous. Mailshell
creates a new, separate and anonymous email address
- a 'mail shell' - for each user request and only
reveals what the user explicitly has given permission
to reveal. Much like the old person-to-person phone
call, the system uses the 'mail shell' address to
match and authenticate each party's identity, rather
than just the recipient's.
The expiring
email address service will be available on September
18, 2000. It is another completely free feature
of Mailshell's free, user-controlled email management
service.
About
Mailshell
Mailshell
(http://www.mailshell.com)
offers the first complete, simple, and totally free
solution guaranteed to stop junk mail. The company
has created a new abuse-resistant and backward-compatible
email infrastructure allowing companies and individuals
to more efficiently manage their incoming email.
Users gain complete control over their email and
their privacy without any changes in their email
setup. Mailshell allows users to prevent junk, by
providing reviews and samples of the best email
lists so that people are properly warned before
they give out their email address; stop junk, via
Mailshell's advanced filtering technology allowing
Mailshell to instantly and permanently stop any
email users do not want; and protect privacy, via
a series of transparent and anonymous email addresses
- 'mail shells' - that only reveal what the user
explicitly has given permission to reveal.
Mailshell
is a proud member of TRUSTe, the premier privacy
seal program worldwide and independent organization
dedicated to building consumer trust and confidence
in the Internet.
# # #
Contact:
Stefan Pollack, Mailshell, (310) 556-4443, press@stefan.mailshell.com
