Press Releases
Free
Service to Stop Junk Email Introduces Anonymous,
Peer-to-Peer Content Sharing Via Email
Mailshell
Users Picks Allows Users to Find, Gather, Publish
and Trade Favorite Sources of Email Content with
Privacy and Protection from Junk
Santa
Clara, CA (Sept. 25, 2000) - - Mailshell.com (http://www.mailshell.com),
the free service to stop junk email, today unveiled
additional new features including the first anonymous
peer-to-peer sharing system for email content. Dubbed
'Mailshell Users Picks', the service allows users
to find, gather and trade the best online content
via email, while allowing each party to remain private,
anonymous and secure from junk email. All of Mailshell's
services are free and require absolutely no download,
changes or reconfiguration to the user's email setup.
Mailshell
guarantees privacy and user control by creating
a new, separate, spam-filtered, and anonymous email
address - a 'mail shell' - for each content channel
users request and only reveals what the user explicitly
has given permission to reveal. Much like the old
person-to-person phone call, the system uses the
'mail shell' address to match and authenticate the
identity of the sender and recipient, rather than
just the recipient's as with traditional email systems.
This empowers a user to cancel or unsubscribe from
an individual content channel at will, through a
simple one-click unsubscribe on the Mailshell service.
Users can opt to receive the incoming content via
their existing email inbox or via their own Mailshell
web-based email accounts.
"The
popularity of Napster and other free content sharing
services clearly proves users' hunger for free content
management and control," said Tonny Yu, President
and CEO of Mailshell. "Until now traditional email
infrastructure, in which senders have complete control
and users can't control or authenticate who sends
them email,Has made anonymous peer-to-peer sharing
via email impossible. Now that Mailshell offers
true user control and anonymity without the risk
of junk mail, users can trade, share and discover
thousands of content channels via email that they
would have never been willing to try in the past."
Since
this level of user control increases users' willingness
to try new sources of content, Mailshell is a boon
to Internet publishers and email marketers seeking
incremental, pre-qualified subscribers. By providing
samples and reviews of the content, Mailshell matches
email senders and recipients efficiently, enabling
a more targeted exchange of information and services.
Users have the freedom to receive only the content
to which they wish to subscribe, while senders have
the confidence of knowing they are gaining the attention
of interested, qualified audiences. Publishers enjoy
higher subscription rates with lower attrition rates.
"Junk
email is in the eye of the beholder," added Yu.
"Our goal is to offer a comprehensive email management
service that increases users' productivity and control
while maintaining their privacy. High-quality publishers
appreciate this service as much as our users who
want to judge for themselves which emails they should
or should not receive."
Mailshell
users can browse Mailshell's database of unique
email content channels and easily create their own
Mailshell Users Picks page and publish it on the
Mailshell email portal. Users can elect to publish
their Picks in a public forum where other users
can sample their selections, or as an unlisted list,
providing access only to people they know. Creators
of Mailshell Users Picks in essence become their
own publishers by aggregating content in a free
Mailshell Users Picks page and then promoting their
list's unique URL. As with other peer-to-peer sharing
services, people can also simply scan the posted
lists of Users Picks to find content that interests
them. If they elect to subscribe to channels within
those Mailshell Users Picks, the Mailshell system
protects them from the frequent deluge of junk email.
A
Robust Email Service Guaranteeing Total User Control
Over Junk
Mailshell's
new release also allows users to compose and forward
email, while remaining within the protection of
their 'mail shell' proxy addresses. This allows
users to initiate, manage and terminate all channels
of communication both commercial and personal, thereby
bringing Mailshell's content management features
to all email correspondence. Users can compose email
without fear of future junk email by selecting "block
all replies". Mailshell now also allows users to
individually block the email addresses of junk email
senders while still receiving the email that they
want.
The
company also today announced the addition of more
than 4,000 new unique content channels that users
can search, sort, find and subscribe directly from
the Mailshell portal. Mailshell now offers access
to more than 7,500 unique channels of information.
By providing users full disclosure about channels'
content, Mailshell helps users prevent junk by subscribing
wisely.
About
Mailshell
Mailshell
(http://www.mailshell.com)
offers the first complete, simple, and totally free
solution guaranteed to stop junk mail. The company
has created a new abuse-resistant and backward-compatible
email infrastructure allowing companies and individuals
to more efficiently manage their incoming email.
Users gain complete control over their email and
their privacy without any changes in their email
setup. Mailshell allows users to prevent junk, by
providing reviews and samples of the best email
lists so that people are properly warned before
they give out their email address; stop junk, via
Mailshell's advanced filtering technology allowing
Mailshell users to instantly and permanently stop
any email that they do not want; and protect privacy,
via a series of transparent and anonymous email
addresses - 'mail shells' - that only reveal what
the user explicitly has given permission to reveal.
Mailshell
is a proud member of TRUSTe, the premier privacy
seal program worldwide and independent organization
dedicated to building consumer trust and confidence
in the Internet.
# # #
Contact:
Stefan Pollack, Mailshell, (310) 556-4443, press@stefan.mailshell.com
