Press Releases
Mailshell to Partner with Return
Path on Sender Score Email Reputation Management Service
NEW YORK, NY, August 10, 2005 - Return Path, Inc. announced
today that it will incorporate email reputation data
from Mailshell into its Sender Score system, the first
reputation management system for email senders and receivers.
Sender Score is currently in Beta, and will officially
launch later this quarter. The data will come from Mailshell's
SpamCompiler engine, which optimizes, compiles and executes
more than one million filter checks in a fraction of
a second. Mailshell licenses the SpamCompiler engine
to companies looking to add best-of-breed spam filtering
to their own products.
"Mailshell's global network of OEMs provides
a rich, diverse and current source of email reputation
data," says George Bilbrey, vice president and general
manager of Return Path's Delivery Assurance Solutions.
"This data will further enhance the scoring platform
for Sender Score, giving both receivers and senders
the information they need to make email program improvements."
Mailshell's system quantifies reputation
via advanced statistical models. This reputation-based
analysis creates de facto advanced 'phishing' detection,
along with protection from fraud and other blended threats.
By focusing on reputation, Mailshell is also able to
deploy a language-agnostic statistics-based solution
that catches foreign language spam more accurately than
content-focused solutions.
Mailshell also plans to query Sender
Score data in its filtering platform. "By contributing
our reputation data to Return Path's Sender Score, we
add value to the system, making it a more useful rating
service for all parties," said Tonny Yu, CEO of Mailshell.
"We also believe that Sender Score can be another valuable
tool for differentiating between legitimate commercial
email and spam."
Sender Score aggregates 60 different
data criteria from around the Internet that quantify
a mailer's reputation, drawing data from a diverse sample
of more than 40 million e-mail boxes covered by filtering
companies and ISPs. Sender Score includes multiple reputation
indices that track variables such as complaint data,
e-mail send volume, unknown user volume, security practices,
identity stability, and unsubscribe behavior - all of
which factor into a statistically modeled score that
compares individual mailers against the whole sample
using a standardized set of best practices. The scores
will be transparent and available for anyone to review
at full launch, though underlying program data will
only be available to Return Path clients and partners.
Sender Score rounds out Return Path's
Delivery Assurance Solutions set, joining Return Path's
delivery monitoring tools, consulting, and the Bonded
Sender e-mail accreditation program.
About Return Path, Inc.: Founded
in 1999, Return Path is an e-mail performance management
company dedicated to improving the reach, delivery performance
and overall success of permission-based e-mail programs.
More than 1,500 companies use Return Path's services
to generate superior results from their e-mail programs,
taking advantage of Return Path's pioneering innovation
in deliverability, ECOA, list hygiene, double-opt-in
list acquisition and best practices strategy. Return
Path Delivery Assurance Solutions are the industry's
original and premier e-mail deliverability tools and
services, including the Bonded Sender Program for e-mail
accreditation, and remain the only full-circle solution
for solving e-mail deliverability issues. For more information,
please visit www.returnpath.net, e-mail info@returnpath.net,
or call toll-free 866-362-4577.
About Mailshell Inc.: Mailshell
is the world's leading anti-spam engine provider and
is the first and only anti-spam engine with SpamCompiler
Technology. SpamCompiler can process more than a million
filter checks in a fraction of a second. Via Mailshell's
OEM partners, more than 6,000 companies and 10 million
consumers worldwide rely on SpamCompiler software to
block spam and phishing. Mailshell's software helps
its OEM partners, including Oracle Corporation, CyberGuard,
Panda Software, ZyXEL, Broderbund and Lyris Technologies,
among others, generate new anti-spam revenue, upsell
existing products to new anti-spam customers, and cut
anti-spam engineering and support costs to near zero.
For more information: www.mailshell.com.
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Contact:
Stefan Pollack, The Pollack PR Marketing Group,
(310) 556-4443, spollack@ppmgcorp.com
