Press Releases
Free Email Service Offering Users Greater Privacy and Control, Now Offers Higher ROI to Email Marketers
Mailshell Subscription Network Asks Marketers, "What's a New, Long-Term
User Worth?"
SANTA
CLARA, CA, Feb. 27, 2001 -- Mailshell.com, the free
email management service for subscribing safely
to more than 100,000 web services without risk of
receiving junk email or spam, today introduced the
Mailshell Subscription Network (http://partners.mailshell.com),
the most advanced marketplace for low cost, long-term
online subscribers. Mailshell allows marketers and
web service providers to name their own user acquisition
price, and currently drives long-term subscribers
to more than 1,300 companies via its network of
more than 1,000 affiliates.
"Analysts predict that marketers will send more
than 268 billion commercial emails per year by 2003,"
said Tonny Yu, president and CEO of Mailshell.com.
"The current email infrastructure will soon collapse
unless a balance is reached between the needs of
marketers and users."
Mailshell's patent pending technology (http://www.mailshell.com),
which was recently cited by The Wall Street Journal
as among "the best ways to organize your email"
and "the best ways to stop spam", acts as an email
address escrow service to prevent junk email. The
service creates a new email address for every subscription,
thereby providing marketers with a private and exclusive
channel to each user. Mailshell users can find and
subscribe to free services, easily manage commercial
email and take control of unsolicited email and
spam.
"Users should be empowered to judge for themselves
which emails they should or should not receive and
marketers should not waste their time or money on
people who have not explicitly requested those offers,"
added Yu.
By providing samples and reviews of commercial email
content, Mailshell matches commercial email senders
and recipients efficiently, enabling a more targeted
exchange. Users have the freedom to receive only
the content to which they wish to subscribe, while
senders have the confidence of knowing they are
gaining the attention of an interested, qualified
audience. Senders also have to deal with less user
confusion, email address changes, and subscriber
management functions.
Despite email marketing's growing popularity, many
users complain about the lack of control they have
over the flood of poorly targeted and unwelcome
offers. This saturation of users' inboxes breeds
declining response rates. Marketers' ROI decreases
while users' frustration increases.
"Although the volume of online acquisition vehicles
and opt-in networks has skyrocketed, the quality
of their products has stagnated," added Tonny Yu.
"Companies trade users' email addresses and are
then surprised when they don't see profitable a
ROI from those users. A revolving door of subscribers
rarely translates into profitable customers."
Unlike conventional opt-in services or 'cost-per-click'
programs, Mailshell charges marketers only for complete
subscription referrals. Mailshell does not charge
marketers greater fees based on the number of data
fields delivered. Users are not incented by Mailshell
to subscribe through lotteries, promotions or sweepstakes.
About Mailshell:
Mailshell (http://www.mailshell.com) offers Internet
users the first complete, simple, and totally free
solution to manage commercial email. Users gain
complete control over their email and their privacy
without any changes in their email setup. Mailshell
allows users to subscribe safely, by providing reviews
and samples of the best email lists so that people
are properly informed before they give out their
email address; protect privacy, via a series of
transparent and private email addresses - 'mail
shells' - that only reveal what the user explicitly
has given permission to reveal; and take control,
via Mailshell's advanced filtering technology allowing
users to instantly and permanently stop any email
they do not want.
In efforts to promote a sustainable infrastructure
for commercial email, Mailshell created and advocates
a series of ten 'mailrights' designed to balance
the needs of email users and marketers. For more
information see http://mailrights.mailshell.com.
Mailshell was founded in January of 1999 and is
based in Santa Clara, CA. Mailshell is a proud member
of TRUSTe, the premier privacy seal program worldwide
and independent organization dedicated to building
consumer trust and confidence in the Internet.
# # #
Contact:
Stefan Pollack, Mailshell, (310) 556-4443, press@stefan.mailshell.com
