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1.
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Receive only pre-authorized opt-in email.
Users should expect that their email addresses will be used only by
those to whom they have given the explicit right to send email. At
the time users opt in, websites need to disclose what parties will have
access to their email addresses and provide an opportunity for the
user to decide if he or she consents to future emails. Users should be able
to confirm if they have consented to receiving future emails.
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2.
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Prominently displayed email policies from any site requesting email addresses. details |
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3.
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A simple and prominently displayed unsubscribe process. details |
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4.
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Unsubscribe requests that are completely executed within 72 hours. details |
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5.
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Disclosure if materials unsuitable for minors will be in any future emails. details |
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6.
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Access to samples of past emails similar to what will be received after subscribing. details |
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7.
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Reasonably secure protection of email addresses from unauthorized parties. details |
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8.
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Prominently displayed process for reporting email policy abuses. details |
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9.
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Knowledge of how frequently emails will be sent. details |
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10.
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No invisible GIFs or other hidden
tracking devices. details |
