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1.
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Receive only pre-authorized opt-in email. details |
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2.
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Prominently displayed email policies
from any site requesting email addresses.
Users should be given clear notice of sites' email policies. The email policies should include practices that will promote the MailRights standards. Websites should provide a link to its email policies on the page where the site will be collecting their email addresses. |
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3.
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A simple and prominently displayed unsubscribe process. details |
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4.
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Unsubscribe requests that are completely executed within 72 hours. details |
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5.
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Disclosure if materials unsuitable for minors will be in any future emails. details |
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6.
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Access to samples of past emails similar to what will be received after subscribing. details |
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7.
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Reasonably secure protection of email addresses from unauthorized parties. details |
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8.
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Prominently displayed process for reporting email policy abuses. details |
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9.
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Knowledge of how frequently emails will be sent. details |
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10.
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No invisible GIFs or other hidden
tracking devices. details |
