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1.
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Receive only pre-authorized opt-in email. details |
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2.
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Prominently displayed email policies from any site requesting email addresses. details |
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3.
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A simple and prominently displayed unsubscribe process. details |
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4.
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Unsubscribe requests that are completely executed within 72 hours. details |
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5.
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Disclosure if materials unsuitable for minors will be in any future emails. details |
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6.
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Access to samples of past emails
similar to what will be received after subscribing.
Users have the right to know what they will get when they reveal their email address. By viewing sample emails, preferably provided by a consistent, reliable, and independent source, users can make informed decisions about whether to submit their email address to the website. This information ensures that users will receive only what they want and that websites will have a solid, satisfied subscriber base. |
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7.
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Reasonably secure protection of email addresses from unauthorized parties. details |
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8.
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Prominently displayed process for reporting email policy abuses. details |
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9.
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Knowledge of how frequently emails will be sent. details |
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10.
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No invisible GIFs or other hidden
tracking devices. details |
