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1.
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Receive only pre-authorized opt-in email. details |
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2.
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Prominently displayed email policies from any site requesting email addresses. details |
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3.
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A simple and prominently displayed unsubscribe process. details |
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4.
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Unsubscribe requests that are completely executed within 72 hours. details |
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5.
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Disclosure if materials unsuitable for minors will be in any future emails. details |
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6.
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Access to samples of past emails similar to what will be received after subscribing. details |
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7.
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Reasonably secure protection of email addresses from unauthorized parties.
Websites need to implement reasonably secure protection mechanisms that allow only authorized parties access to email addresses and should have trained their employees to take the necessary precautions in protecting email addresses from being released to unauthorized parties. |
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8.
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Prominently displayed process for reporting email policy abuses. details |
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9.
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Knowledge of how frequently emails will be sent. details |
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10.
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No invisible GIFs or other hidden
tracking devices. details |
